The
Hispanic Market
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450,000+ Hispanics... Impressive Numbers!
Over 450,000+ Hispanics call Las Vegas Home. Unofficially those numbers can increase up to
475,000. In the past 14 years the Clark County Hispanic Population has grown by over 500%. Results from Census 2000 will certainly suprise many. In fact, Las Vegas is the fastest growing Hispanic market in the United States.
Guess What? They Prefer to speak Spanish!
Spanish is the language of choice in Las Vegas Hispanic households. 62% of Hispanic households speak ONLY Spanish at home. An additional 12% speak an equal amount of English and Spanish. 94% of Hispanics born in the U.S. are taught and learn Spanish before they learn English. 69% of Hispanics prefer to be marketed in Spanish.
Hispanic Population Has Doubled!
The Las Vegas Hispanic population has grown 135% from 1980 to 1990, and 130.2% from 1990 to 1997. Hispanics now acount for over 18% of the Las Vegas Population, and are expected to grow to represent 22% within the next three years. Hispanics are by far the fastest growing segment of the population. About 5,000 families are moving into Las Vegas monthly. At least 1,200 to 1,500 of them are Hispanic.
Local Hispanic Media - It's How
They're Informed
Spanish-Language television and publications like the El Mundo Newspaper are the primary medium for Las Vegas Hispanics. 88% of Hispanics living in the Las Vegas area watch and read Spanish-language materials on a daily basis.
• Las Vegas is the 25th Largest Hispanic Market in the USA
• Las Vegas Hispanic Average Households Income is: $40,056
